I’ve always been pretty low maintenance in my day to day life, but my profession as an influencer and actress sometimes requires *a lot* more. Working with top artists and industry professionals offered me a unique glimpse behind the scenes so to speak, and really sparked my interest in beauty products. While I had no urge to incorporate full glam into my daily life, there were so many tips and tricks that I could use to add a little more polish to my everyday routine.

I really gravitate towards simplicity and in the beauty space, I found something of a black hole. There are countless options from both mass and luxury brands, but many either had ingredients that I didn’t want to use routinely due to sensitivity and other concerns such as synthetic fragrances and irritants, or they just felt too precious to toss in my bag or pocket. I wanted to create a line that wasn’t fussy, but still lived up to my clean standards and addressed my daily needs!