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About Arielle Vandenberg

I’ve always been pretty low maintenance in my day to day life, but my profession as an influencer and actress sometimes requires *a lot* more. Working with top artists and industry professionals offered me a unique glimpse behind the scenes so to speak, and really sparked my interest in beauty products. While I had no urge to incorporate full glam into my daily life, there were so many tips and tricks that I could use to add a little more polish to my everyday routine.

I really gravitate towards simplicity and in the beauty space, I found something of a black hole. There are countless options from both mass and luxury brands, but many either had ingredients that I didn’t want to use routinely due to sensitivity and other concerns such as synthetic fragrances and irritants, or they just felt too precious to toss in my bag or pocket. I wanted to create a line that wasn’t fussy, but still lived up to my clean standards and addressed my daily needs!

Rel History

March 2017

The idea

Arielle came up with the concept of Rel - a brand focused on clean and effortless beauty.

November 2020

In the lab

Arielle found a chemist and started development on the No Duh Tinted Lip Balms.

May 2021

First look

After countless renditions, the OG Rel Logo and branding was approved!

June 2021

First batch

The first batch of No Duh Lip balm was ordered!

December 2021

Rel Beauty launch

Relbeauty.com and No Duh Lip Balm finally launched!

January 2023

Hydrating Cream Blush

Arielle started development on Hydrating Cream Blush + one more product coming VERY SOON!

April 2023

New logo approved

New brand design guidelines and logo are approved

May 2024

Launched the new Rel

Launched Hydrating Cream Blush and rebranded website showcasing new design. Hallelujah!

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