• Vegan
  • Cruelty-Free
  • Made in California
  • Clean Beauty
  • Vegan
  • Cruelty-Free
  • Made in California
  • Clean Beauty
  • Vegan
  • Cruelty-Free
  • Made in California
  • Clean Beauty
  • Vegan
  • Cruelty-Free
  • Made in California
  • Clean Beauty

KEEP IT REL

Consciously created essentials that are anything but basic.


The things you need, all the time, that keep you feeling like your best self.

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LET THIS SINK IN

About our ingredients


Natural and organic ingredients. Plant-based preservatives. Craveable natural scents.

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Rel's Pick

This is my favorite shade–my everyday must-have! It’s the perfect color for literally everything!


– Arielle, Founder