![](http://relbeauty.com/cdn/shop/files/Arielle_Vandenberg_Founder_of_Rel_Beauty_No_Duh_Lip_Balm_Hydrating_Cream_Blush.jpg?v=1717035661&width=2668)
About Arielle Vandenberg
I’ve always been pretty low maintenance in my day to day life, but my profession as an influencer and actress sometimes requires *a lot* more. Working with top artists and industry professionals offered me a unique glimpse behind the scenes so to speak, and really sparked my interest in beauty products. While I had no urge to incorporate full glam into my daily life, there were so many tips and tricks that I could use to add a little more polish to my everyday routine.
I really gravitate towards simplicity and in the beauty space, I found something of a black hole. There are countless options from both mass and luxury brands, but many either had ingredients that I didn’t want to use routinely due to sensitivity and other concerns such as synthetic fragrances and irritants, or they just felt too precious to toss in my bag or pocket. I wanted to create a line that wasn’t fussy, but still lived up to my clean standards and addressed my daily needs!
Rel History
![](http://relbeauty.com/cdn/shop/files/3-17-tall.jpg?v=1717017357&width=1067)
March 2017
The idea
Arielle came up with the concept of Rel - a brand focused on clean and effortless beauty.
![](http://relbeauty.com/cdn/shop/files/11-20-tall.jpg?v=1717017357&width=1229)
November 2020
In the lab
Arielle found a chemist and started development on the No Duh Tinted Lip Balms.
![](http://relbeauty.com/cdn/shop/files/5-21-1-tall.jpg?v=1717017360&width=2856)
May 2021
First look
After countless renditions, the OG Rel Logo and branding was approved!
![](http://relbeauty.com/cdn/shop/files/6-21-tall.jpg?v=1717017356&width=562)
June 2021
First batch
The first batch of No Duh Lip balm was ordered!
![](http://relbeauty.com/cdn/shop/files/12-21-tall_4798e9b0-f38c-4640-bcf2-609aae6aefe6.jpg?v=1717017356&width=585)
December 2021
Rel Beauty launch
Relbeauty.com and No Duh Lip Balm finally launched!
![](http://relbeauty.com/cdn/shop/files/1-23-tall.jpg?v=1717017359&width=2688)
January 2023
Hydrating Cream Blush
Arielle started development on Hydrating Cream Blush + one more product coming VERY SOON!
![](http://relbeauty.com/cdn/shop/files/4-23-2-tall.jpg?v=1717017363&width=2688)
April 2023
New logo approved
New brand design guidelines and logo are approved
![](http://relbeauty.com/cdn/shop/files/4-23-tall.jpg?v=1717017359&width=2667)
May 2024
Launched the new Rel
Launched Hydrating Cream Blush and rebranded website showcasing new design. Hallelujah!